Category: Communication
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Alternatives to PPC: how to grow without relying on paid ads
With rising ad costs and declining returns, many DTC and B2B businesses are looking for sustainable marketing strategies that don’t rely on constant PPC spending. This article explores how companies…
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The Invisible Shift: How Companies Quietly Replace Staff with Managed Freelance
The labour market is undergoing changes especially in information technology, digital marketing, design, and copywriting. More and more professionals…
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The Importance of a Healthy Company Culture
Imagine you are at your annual review with your manager. It’s a typical situation: he asks what you accomplished over the past year and what your goals are for the next one.
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Aggressive Marketing vs Value-driven Marketing
In today’s marketplace, aggressive marketing often signals a lack of substance. When companies focus on pushing their products too much, it suggests they…
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How to Understand if You Are Creative?
If you are asking yourself this question, the chances that you are creative are high enough. The thing is that creative work itself often is about…
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The Nature of Toxic Management
Manipulations, culture of fear, scapegoating. This and other scary words often materialize in work environment. I don’t know anyone who was lucky to…
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Speaking Clearly to Machines and Men
Communicating has never been more important than it is today. Now, AI has entered this complex landscape. It offers salvation, if we learn how to…
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Balancing Creative Vision with Universal Feedback
We all know this classic story. You’re in a meeting, pitching your innovative ideas to the manager. Surprise! The boss…