Category: Management
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The Invisible Shift: How Companies Quietly Replace Staff with Managed Freelance
The labour market is undergoing changes especially in information technology, digital marketing, design, and copywriting. More and more professionals…
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Who Owns the Brand?
When you’re managing a product company, there are many moving parts, from short-term revenue pressures to long-term brand sustainability..
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The Importance of a Healthy Company Culture
Imagine you are at your annual review with your manager. It’s a typical situation: he asks what you accomplished over the past year and what your goals are for the next one.
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Aggressive Marketing vs Value-driven Marketing
In today’s marketplace, aggressive marketing often signals a lack of substance. When companies focus on pushing their products too much, it suggests they…
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The Nature of Toxic Management
Manipulations, culture of fear, scapegoating. This and other scary words often materialize in work environment. I don’t know anyone who was lucky to…