Hey! I’m Alex. I write about strategic clarity in marketing, creative decisions, and walking the line between instinct and logic. You’ll find a mix of raw research to sharpen your thinking, and personal reflections on how I think things work.
With rising ad costs and declining returns, many DTC and B2B businesses are looking for sustainable marketing strategies that don’t rely on constant PPC spending. This article explores how companies…
The labour market is undergoing changes especially in information technology, digital marketing, design, and copywriting. More and more professionals…
When you’re managing a product company, there are many moving parts, from short-term revenue pressures to long-term brand sustainability..
Imagine you are at your annual review with your manager. It’s a typical situation: he asks what you accomplished over the past year and what your goals are for the next one.
In today’s marketplace, aggressive marketing often signals a lack of substance. When companies focus on pushing their products too much, it suggests they…
If you are asking yourself this question, the chances that you are creative are high enough. The thing is that creative work itself often is about…
Manipulations, culture of fear, scapegoating. This and other scary words often materialize in work environment. I don’t know anyone who was lucky to…
Communicating has never been more important than it is today. Now, AI has entered this complex landscape. It offers salvation, if we learn how to…