Category: People
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The Invisible Shift: How Companies Quietly Replace Staff with Managed Freelance
The labour market is undergoing changes especially in information technology, digital marketing, design, and copywriting. More and more professionals…
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Who Owns the Brand?
When you’re managing a product company, there are many moving parts, from short-term revenue pressures to long-term brand sustainability..
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The Importance of a Healthy Company Culture
Imagine you are at your annual review with your manager. It’s a typical situation: he asks what you accomplished over the past year and what your goals are for the next one.
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Aggressive Marketing vs Value-driven Marketing
In today’s marketplace, aggressive marketing often signals a lack of substance. When companies focus on pushing their products too much, it suggests they…
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How to Understand if You Are Creative?
If you are asking yourself this question, the chances that you are creative are high enough. The thing is that creative work itself often is about…
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The Nature of Toxic Management
Manipulations, culture of fear, scapegoating. This and other scary words often materialize in work environment. I don’t know anyone who was lucky to…
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Speaking Clearly to Machines and Men
Communicating has never been more important than it is today. Now, AI has entered this complex landscape. It offers salvation, if we learn how to…