Tag: Innovation
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The Importance of a Healthy Company Culture
Imagine you are at your annual review with your manager. It’s a typical situation: he asks what you accomplished over the past year and what your goals are for the next one.
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Aggressive Marketing vs Value-driven Marketing
In today’s marketplace, aggressive marketing often signals a lack of substance. When companies focus on pushing their products too much, it suggests they…
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Balancing Creative Vision with Universal Feedback
We all know this classic story. You’re in a meeting, pitching your innovative ideas to the manager. Surprise! The boss…